What Asset Are You Building?
This post follows a talk I gave at a Mobile Apps and Beer event a couple of weeks ago (another outcome of that talk is my former post Should we meet pre-traction?). The subject of my talk was financing vehicles for mobile apps, and one of the key messages that I was trying to get across was that as an entrepreneur of a mobile app startup, you need to understand what asset you’re trying to build - in many ways, the type of asset will define the different types of financial vehicles you should use, and the timing/progress you need to achieve before a fund raising pitch should be made.
So I am following that talk up with a post that is trying to dive into the major assets one can build in a mobile app (but in many ways, this is similar in consumer internet). It is important to note that oftentimes, what seems to be the base asset of the company isn’t really what it is trying to achieve. I encourage all entrepreneurs to spend the time and think about the asset that will enable mass scalability for their product and for the company they are trying to build. So without further ado, here are a few assets to think about: